Juli Hale

Professional Experience

MARKETING COMMUNICATIONS MANAGER - AMERICAS
Balluff Inc. (Americas) — Florence, KY
April 2018 - September 2025

Set strategic direction for marketing communications within the Americas region, driving brand visibility, lead generation, and customer engagement across multiple industries

• Expanded brand awareness and market penetration throughout the US, Canada, Mexico, Brazil, & Argentina
• Led team through pandemic-induced struggles followed by 3 consecutive years of record-breaking sales
• Delivered 12,000+ leads/annually via marketing activities, tradeshows and events, advertising, and website
• Enhanced product adoption and customer understanding by creating compelling omni-channel, audience-focused content from complex technical data
• Developed and executed new content strategies to build brand awareness, including blog with 240,000+ US clicks per year and podcast rated among the top 50% of all global podcasts
• Heightened social media engagement, growing LinkedIn following by 375% and more than doubling Facebook following; regularly ranked in top 10 for employee social media advocacy by DSMN8
• Routinely secured earned media and public relations coverage valued at $300,000+/annually
• Led hybrid and fully remote marketing teams while collaborating closely with product management, sales, R&D, finance, human resources and C-suite

Industries: Automotive, EV, Tire, Packaging, Food & Beverage, Semiconductor, Energy, Logistics

 

SENIOR MANAGER, PUBLIC RELATIONS AND MARKETING STRATEGY
Northlich Marketing (Formerly Forza Marketing) — Cincinnati, OH
April 2014 – October 2017

Played a crucial role in achieving significant revenue growth in B2B and B2C markets by creating compelling content and tailored marketing strategies that aligned with client objectives

• Steered successful public relations and marketing strategies to elevate client visibility, strengthen brand positioning, and expand consumer reach for both established businesses and start-ups
• Increased client exposure and brand visibility via print and digital channels, events, earned media, PR stunts
• Secured high-impact local and national coverage through targeted traditional media outreach and coordinated interviews, valued at more than $500,000/annually for key accounts
• Expanded consumer engagement and awareness through data-driven social media marketing campaigns
• Designed and implemented crisis communication plans for client teams and delivered crisis communications training via paid workshops open to the public
• Supported project execution from kick-off through delivery, ensuring scope, deliverables, and budget were aligned and proactively communicated

Industries: Healthcare, Addiction Treatment, Transportation, Retail, Hospitality, Animal Welfare

 

Previous Experience

• Content Writer, Editor and Speaker — Self Employed
• Director of School and Community Relations — Campbell County School District, Alexandria, KY
• Marketing Manager — American Cancer Society, Fort Mitchell, KY
• Reporter and Editor — The Community Press, Florence, KY