Professional Highlights

  • Generated $500K+ value in earned media coverage annually across top-tier outlets, including NBC Nightly News, USA Today, The Guardian, WebMD, Glamour, Fox News, Yahoo! Health, and trade publications. (Northlich Marketing 2014 – 2018 and Balluff 2020 – 2025)
  • Ranked among the top 50% of all global podcasts by launching and producing Innovating Automation with Balluff, strengthening industry authority and audience trust.
  • Grew lead generation by more than 50% with a reduced budget, optimizing campaigns, and prioritizing high-ROI initiatives to maximize marketing efficiency. (Balluff 2022 – 2025)
  • Heightened LinkedIn following by 375% (12K → 57K+) and more than doubled Facebook followers, significantly increasing digital reach and brand engagement (Balluff 2018 – 2025)
  • Increased global content usage and visibility by creating and managing the Automation Insights blog, translating posts for international markets, and integrating into the company website.
  • Commended as Marketing to Engineers 2024 presenter for delivering informative presentation diverse clientele.

Work Samples

I’ve worked with a team to lead marketing efforts to create audience-ready content to drive visibility and engagement.

Website

As Marketing Communications Manager, I oversaw all content creation and website management for Balluff Inc.

Earned Media

I secured each of the articles listed here during my time at Balluff Inc.

Blog Site

As Marketing Communications Manager, I oversaw the content creation and development of this blog site.

Product Intro Videos

I wrote the majority of these scripts and oversaw the video production process.

Podcast

As Marketing Communications Manager, I developed and oversaw all aspects of this podcast, including regular hosting duties.

Catalog & Campaign

As Marketing Communications Manager, I oversaw the content creation and distribution of this welding campaign.

Event Management

I oversaw tradeshow event management for Balluff, including planning, on-site execution, lead management, and marketing. 

Demo Van Logistics & Management

I oversaw management of the Balluff Demo Van, a mobile tradeshow that travels the US and Canada taking product demos directly to customers.

Case Study - Guided Changeover

I acted as the ghost writer on this customer study on guided changeover software.

Case Study - Format Change

I acted as the ghost writer for the Packaging Industry Manager on this customer study on format change.

Editing - Forbes

I worked as a freelance editor for Jenn McMillen, a Forbes contributor who has over 20 years of experience in the retail industry. 

Published

As a freelance writer, I've been published in various local publication. 

 

Earned Media - Addiction Treatment

I promoted the Center for Addition Treatment to local and national press, including NBC Nightly News with Lester Holt. (Pages 11-19)

Earned Media - The Urology Group

I secured local and national press for The Urology Group 2014 - 2018, including multiple national magazines and USA Today. 

Product Release - Specialized Imaging

I partnered with the product marketing team to write this product release on specialist imaging systems. 

Product Release - CIP Safety

I wrote this product release on CIP Safety with support of the IO-Link product marketing team.

Press Release - New Production Facility

I wrote this press release to promote a new smart production facility designed to improve supply chain and efficiencies.

Product Release - RFID

I wrote this product release with support of the product marketing team.

 

Event Promotion

I partnered with Gardner Business Media to promote an exhibitor workshop designed to prepare attendees for the IMTS event. 

Press Release - New Leadership

I wrote this press release to announce leadership changes at Balluff  in the US. 

Juli has a strong acumen for PR, having worked as a journalist and also on the other side at an agency. She has excellent writing skills and a keen eye for what a client would need and what would benefit them most. With several challenging clients, she earned their trust and built a solid relationship. Juli is a joy to work with and always brings her best efforts, no matter what the challenge.

Laura Arnold, Sr. Creative Strategist, STEWART & Assoc. Design Consultancy

 julihale@gmail.com    |    www.LinkedIn.com/in/julihale    |    Cincinnati, OH    |    859.801.1392