Professional Highlights
- Generated $500K+ value in earned media coverage annually across top-tier outlets, including NBC Nightly News, USA Today, The Guardian, WebMD, Glamour, Fox News, Yahoo! Health, and trade publications. (Northlich Marketing 2014 – 2018 and Balluff 2020 – 2025)
- Launched and produced Innovating Automation with Balluff, ranking it in the top 50% of all global podcasts and strengthening industry authority and audience trust.
- Grew lead generation by 50%+ while reducing budget, optimizing campaigns, and prioritizing high-ROI initiatives. (Balluff 2022 – 2025)
- Increased LinkedIn following by 375% (12K → 57K+) and more than doubled Facebook followers, significantly expanding digital reach and brand engagement (Balluff 2018 – 2025)
- Increased global content usage and visibility by creating and managing the Automation Insights blog, translating posts for international markets, and integrating into the company website.
- Commended as a Marketing to Engineers 2024 presenter for delivering informative presentation a diverse clientele.
Work Samples
Led marketing efforts with cross-functional teams to create audience-ready content that drives visibility and engagement.
Website
Oversaw all content creation and website management for Balluff Inc. as Marketing Communications Manager.
Earned Media - Manufacturing
Secured each of the articles listed here during tenure at Balluff Inc.
Blog Site
Developed and managed content creation for Automation Insights, a manufacturing tech blog site for Balluff.
Podcast
Developed and oversaw all aspects of this podcast, including regular hosting duties, as Marketing Communications Manager at Balluff, Inc.
Catalog & Campaign
Oversaw content creation and distribution of this welding campaign, writing much of the content and curating imagery, including real customer photos.
Event Management
Oversaw tradeshow event management for Balluff, including planning, on-site execution, lead management, and marketing.
Demo Van Logistics & Management
Coordinated location schedules and staffing for the Balluff Demo Van, a mobile tradeshow that travels the US and Canada to deliver product demos to customers.
Case Study - Guided Changeover
Ghost wrote this customer study on guided changeover software.
Editing - Forbes
Worked as the freelance editor for Jenn McMillen, a Forbes contributor with more than 20 years of experience in the retail industry.
Earned Media - Addiction Treatment
Secured local and national the Center for Addition Treatment, including NBC Nightly News with Lester Holt. (Pages 11-19)
Earned Media - The Urology Group
Secured local and national press for The Urology Group 2014 - 2018, including multiple national magazines and USA Today.
Product Release - Specialized Imaging
Partnered with the product marketing team to write this product release on specialist imaging systems.
Product Release - CIP Safety
Wrote this product release on CIP Safety in collaboration with the IO-Link product marketing team.
Press Release - New Production Facility
Wrote this press release promoting a new smart production facility designed to improve supply chain and efficiencies.
Product Release - RFID
Wrote this product release in collaboration with the product marketing team.
Event Promotion
Partnered with Garner Business Media to promote an exhibitor workshop preparing attendees for the IMTS event.
Press Release - New Leadership
Wrote this press release announcing leadership changes at Balluff in the US.
"Juli has a strong acumen for PR, having worked as a journalist and also on the other side at an agency. She has excellent writing skills and a keen eye for what a client would need and what would benefit them most. With several challenging clients, she earned their trust and built a solid relationship. Juli is a joy to work with and always brings her best efforts, no matter what the challenge."
Laura Arnold, Sr. Creative Strategist, STEWART & Assoc. Design Consultancy
julihale@gmail.com | www.LinkedIn.com/in/julihale | Cincinnati, OH | 859.801.1392
Create Your Own Website With Webador